Ligo California Golden Seedless Raisins

I grew up eating LOADS of this…

Ligo California Golden Seedless Raisins

It was one of those few permitted treats that was available at home,

Thanks to dad who made it a point to buy the pack of 6 each time we went grocery shopping since I would not settle for any generic brands including the one in the red box- what’s that brand again??? SunMaid???

But I somehow stopped eating it when I was about 12.
I don’t remember why,
maybe I got sick of it…..

Then 2 weeks ago, I went grocery shopping at Boulevard Hypermarket with my parents,

It somehow caught my attention; it brought back memories of my childhood days…..…..

And found myself eating it again while doing my revision for my CB Quiz 5,

after a decade or so…..

I do not know what made me buy it…what made me willing to pay RM1 for it??

4Ps??? (product, price, place, promotion)
Shelf-space positioning?
Situational influences: Antecedent state (features of an individual that are not lasting, eg: momentary moods)??
Experiential shopper?
Impulse buying?
The schematic memory (what the consumer thinks of or feel when the brand is mentioned) of it???
Episodic memory (memory of a series of events in which a person participated eg: personal memories that often elicit imagery and feelings)???

I don’t know…..

But all I know, it was my childhood bliss…..

Pure Joy...
SATISFACTION...
Childhood paradise...
miss those days
Apparently, I only liked the Yellow ones
Note: My box of raisins got demoted to the floor to give way to my laptop. That is why the background is white/ grey. I'm sitting on the floor in the sitting room with my books on the floor, notes on the table, file on the chair....

Okay, time to get myself together and start studying my ass off...

Part of my Consumer Behaviour Module 9 notes
created by KJ (copyright 2008)
- in time for my quiz tonight..

Leadership Quiz 3 next week
Exam's in 2 weeks time...
MR is killing me...
Got to stock up on my Ligo California Golden Seedless Raisins this weekend before I start on my MR revision spree...

Till then....
best wishes

here, have a Ligo California Golden Seedless Raisin...

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Oooops, can't let you try one.

It's finished.
I just finished it up....

Sorry, but i will remember to let you try a raisin when i stock my supply of Ligo California Golden Seedless Raisins up so you wouldn't call me a stingy or kiam siap person... :)